According to a joint report by PayPal and IPSOS mCommerce Report, around 88% of Indian consumers use mobile devices for online payment which is way above the global average of 71%. This report is part of a global survey which was conducted on 23 July and 25 August 2019.
The report says that bill payments and fashion are the key sectors where app purchases take place and over half the volume of online sales is made through in-app purchases. Around 51% of online sales volume has been made via in-app purchases, it added.
‘The report further said, “81% of the merchants in India are optimized to accept mobile payments to meet the growing demand and responding to consumer preferences, against the global average of 63% merchants.”
As per the report, social commerce adoption has been increasing in India with about 57% of the Indian consumers have made purchases through this channel in the past six months, with over half of them doing so weekly.