How Startups Can Accept Online Payments in India

Startups mean the companies that are in the initial stage of their business undertaking. They are trying to make their mark in the market and among the customers. They are working to increase the business sales of their products or services and increase their profit-making. Thus, the most crucial aspect for them would be the earning and the payments. Further, looking at today’s scenario, when the customers prefer online payments, it becomes necessary to provide the options to get paid with the same.

With time, the cash payments are declining, and the lack of online payment options may result in the loss of customers. Thus, it is best to offer digital payments for their customers through an Online Payment Gateway, because it is convenient, easy and it is capable of providing various payment modes at one place to accept online payments. When the online payment gateway is chosen wisely and carefully it is easy, secured, cost-effective, and efficient.

Also Read: How Multiple Payment Options of PayKun increases Business Revenue

There can be three types of payment gateway options. One is the Merchant Account with the Bank, the second one is a third-party online payment gateway and the third one is a White Label Payment Gateway.

accept payment online

1. Merchant Account

These are the direct registration with the bank. They are secured and reliable. However, they provide limited payment options to accept online payments including Cards and Netbanking. Also, it is very difficult to get customer support. Furthermore, it charges a setup fee along with the per-transaction rates (TDR). The major setback is for the startups, sometimes, it becomes difficult to get the merchant account with the bank.

2. Third-party Payment Gateway

These are very easy to register, secure, and reliable too. An online payment gateway like PayKun is called the Third Party providers. Unlike, the Bank Payment Gateways, these are also very easy to integrate and require no or minimum efforts from the merchants for the integration. Depending upon the pricing plan, the online payment gateways such as PayKun does not even charge any extra fees. It has only per-transaction fees (TDR). There is no setup or maintenance fee or any hidden charges. Moreover, the best part is the payment options, it provides card payment options, wallets, net banking, UPI, QR code, etc to accept online payment.

3. White Label Payment Gateway

The online payment gateway service obtained in the name of the business or brand is the White Label Payment Gateway. The difference is that the third-party payment gateway shows its payment gateway name in the checkout, URL, and transaction notifications however in the white label payment gateway it displays the business name everywhere; even in the URL.

As per your business needs, you may go for any one of the above options. All these can be integrated with the website or application of your business. It is necessary that you check if the payment gateway supports the website or mobile application platforms.

Let us discuss the alternative to accept the online payments for the offline stores or the businesses that do not use a website or application to collect the online payments.

These types of businesses use POS or Swipe machines, however, if they do not want the hassle of managing the physical machine then the best way is to accept online payments with the Payment Links. These are provided by the payment gateways like PayKun.

Payment Links are like normal links to be sent through possible mediums like Whatsapp, Email, Messenger, etc. It also provides multiple payment options, security, and convenience. These are free to use and activated along with the merchant account of the third-party payment gateway, there is just a transaction discount rate charged.


The best option for the startups is PayKun Payment Gateway. It provides payment gateway services at the lowest transaction discount rates and with excellent customer services.

PayKun is the best third-party payment gateway option for your online business payment acceptance. It is also PCI DSS Level 1 compliant and easy to integrate with its available ready plugins and SDKs. If you do not have a website or mobile application for your business you can simply send its payment links and accept the online payments through Whatsapp, Email, SMS, etc.

Sign up now and go through an easy onboarding process to get your merchant account activated.

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